Follow us

Exterion Media expands retail DOOH network with Buttercrane

Buttercrane shopping centre newry digital screens

Exterion Media is delighted to announce the expansion of its Digital OOH network in Northern Ireland.  The addition of 4 new 70” screens at Buttercrane Shopping Centre in Newry brings the total retail digital network to 20 screens and delivers additional reach of 190,000 shoppers every 2 weeks.

The inclusion of Buttercrane Shopping Centre provides valuable digital coverage for the South Down and South Armagh area, adding to the coverage already delivered by the network across Belfast, Bangor, Lisburn, Enniskillen and Portadown.  The expansion of the network allows advertisers to exploit the inherent benefits of digital Out-of-Home by broadcasting contextualised and time sensitive copy.

Buttercrane Vital Statistics:

  • 190,000 shoppers per cycle
  • Primary catchment: Shoppers from South Down and South Armagh
  • Secondary catchment: ROI shoppers due to Brexit effect on Euro exchange value (25% of shoppers in 2017)
  • 2017 new store openings: Superdrug and Burger King ensured centre is almost at full occupancy
  • Despite National footfall in UK down by 3.83%, Buttercrane enjoyed an increase of 4%

  • For more information please contact Exterion Media on 028 9104 2116 or visit our Digital media section.