Female Urbanites Crack Open the Beer in Latest Research

*36% of female urbanites in Northern Ireland drink beer weekly*

*9 in 10  female urbanites pick up their beer at large supermarket multiples *

Recent research from work.shop.play., the online research panel, revealed the growing popularity of beer drinking amongst female urbanites. Three quarters of women surveyed drink beer at least once a month with over a third doing so weekly. 

Coors light (43%); Corona (43%) and Peroni (37%) are amongst the beer brands bought most often by women in Northern Ireland, with the majority (93%) purchasing beer at large supermarket multiples such as Tesco – half of whom do so when conducting their main weekly shop.

The research also showed that beer can still be perceived as a ‘man’s drink’, with 36% of women served the wrong drink when they have asked for a beer in a bar or restaurant, with the assumption being that the beer must be for the man! Although a whopping 91% corrected the bar staff or waiter and 5% drank, or took a sip, from the wrong drink to avoid confrontation!

Download a summary of the results here, or contact a member of Exterion Media for the full results.