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Exterion Media wins Silver for Metropolitan Moments at 2017 PANI Awards

Exterion Media Franchise Partner Newsletter Issue 3

Exterion Media Northern Ireland has picked up Silver in the Best Media Owner Initiative category at the 2017 PANI Awards ceremony for its recent bus advertising campaign, Metropolitan Moments.

The PANI Awards ceremony, held at The Culloden Hotel, saw the advertising industry in Northern Ireland come together to celebrate creative, innovative and impactful advertising campaigns from across the past 3 years.

The Metropolitan Moments initiative redefined the different Bus advertising formats by matching them to those occasions when they make the greatest impact on audiences based on their actions and mind-sets.

Commenting on the initiative, Ryan Hoy, Marketing Manager at Exterion Media said: 

“We are thrilled to receive recognition for Metropolitan Moments at the 2017 PANI Awards.  Media owners make an important contribution to the advertising industry in Northern Ireland through an in-depth understanding of how our media can be harnessed to shape campaigns and of course creative output”.

Chair of the 2017 PANI Awards judging panel Billy Mawhinney, Creative Director WJPM, London, said: 

“The panel had the arduous task of judging each entry and we can safely say that the standard of work and creativity within the industry in Northern Ireland has risen over the past few years”.

For more information on Metropolitan Moments click here and to see the full list of winners, visit

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