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Our Audience

Whether it’s our work commute, a shopping expedition, or a leisurely weekend stroll, our regular journeys define the narrative of our daily lives. 

Our journeys are linked to many important decisions – our sense of responsibility to our work and families, our individuality and personal interests. In a highly mobile population, how we travel says a lot about us.

Our outdoor advertising formats are located in a range of environments enabling you to reach these consumers as they embark on various journeys outside of their homes.  Importantly, these people who are out and about are the high income households, impulsive spenders, technology savvy and those who actively welcome advertising – a highly valuable audience for advertisers.

We can engage consumers right across Northern Ireland, on a province-wide level, but also by locally, by specific town and city.  

Explore more about our audience types by using the navigation on the right.

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