Previous Privacy Statement

Effective Date: 21 January 2014

Note: The Exterion Media Privacy Policy has been updated, effective 20th January 2014. Please review the updated Privacy Policy before using the Exterion Media Websites. By using any of the Exterion Media Websites, you consent to the terms of the updated Privacy Policy. Click here to view previous versions of the Policy.

The Exterion Media group of companies ("Exterion Media")  is committed to protecting your privacy. Exterion Media owns, operates, or provides access to, several interactive websites and other interactive features that provide an authorized link to this Privacy Policy (collectively "Exterion Media Websites"). This Privacy Policy applies to the Exterion Media Websites. The Exterion Media entity responsible for your Exterion Media Website can be found here and your personal data will be included in the data file of the Exterion Media entity responsible for your Exterion Media Website, your local data controller.

This Privacy Policy describes, among other things, the types of information collected about you when you visit an Exterion Media Website; how your information may be used and when it may be disclosed; how you can control the use and disclosure of your information; and how your information is protected.

1. Information Collected

Information you provide directly to Exterion Media Websites. You are not required to provide information about yourself when you visit an Exterion Media Website. Exterion Media Websites may ask you for some or all of the following types of information when you register for certain services, access various content or features or directly contact the Website:

  • Contact information, such as name, email address, postal address / location, phone number and mobile number;
  • Demographic information, such as gender and job information;
  • Communications preferences, such as which newsletters you would like to receive (if any);
  • Information posted in community discussions and other online interactive features;
  • Information provided by you in response to Exterion Media research questionnaires, projects and surveys (the nature of which will be explained to you in more detail prior to your participation in them);
  • Correspondence and communications between us; and
  • Details of transactions.

Some of this information may be essential in order to provide you with a service that you have requested. Where information is mandatory, it will be identified as such.

Information we collect automatically on Exterion Media Websites. We may collect information about your computer for system administration. The information collected automatically via a Exterion Media Website may include:

  • Your browser type and operating system;
  • Your Internet Protocol (IP) address, which is the number automatically assigned to your computer whenever you access the Internet and that can sometimes be used to derive your general geographic area;
  • Sites you visited before and after visiting a Exterion Media Website;
  • Web pages and advertisements you view and links you click on within the Exterion Media Websites;
  • Unique identifiers, including mobile device identification numbers that can identify the physical location of such devices in accordance with applicable law;
  • Information collected through cookies, web beacons and other, similar technologies (;
  • Information about your interactions with video content, such as the type of content viewed, and information about your interactions with email messages, such as the links clicked on and whether the messages were opened or forwarded;
  • Upon request, your bandwidth speed and information about the software programs installed on your computer; and
  • Standard server log information.

We collect this as statistical data about our users' browsing patterns and we do not use it to identify you personally.

Information we obtain from other sources. Where permitted by applicable law, we may collect information about you from other sources, including through interactive applications (such as mobile devices, third-party services, and embedded video players), from third party sites (for example, on our pages on Facebook), and from commercially available sources (such as data aggregators and public databases). The information we collect from other sources includes:

  • Name, postal address, and telephone number;
  • Demographic data, such as age, gender and job information;
  • If you access third-party services (such as Facebook, Google or Twitter) through a Exterion Media Website, or if you access a Exterion Media Website via a third-party service, your username for those services and other information available about or collected from you on those services;
  • Your interests and purchase behaviour;
  • Publicly-observed data, such as activities on blogs, videos, and other online postings; and
  • Other navigation data, such as websites visited and advertisements viewed or clicked on.

This Privacy Policy does not cover the practices of third parties, including those that may disclose information to Exterion Media.


The Exterion Media Websites use cookies. Cookies contain small pieces of information that are transferred to your computer's hard drive. They help us to improve the Exterion Media Websites and to deliver a better and more personalised service. They enable us to:

  • estimate our audience size and usage pattern;
  • store information about your preferences, and so allow us to customise our site according to your individual interests;
  • speed up your searches; and
  • recognise you when you return to our site.

You can find about more about the cookies that we use here. By using this Exterion Media Website you consent to our use of cookies.

If cookies are disabled on your computer, you may be unable to access certain parts of the Exterion Media Websites. You may refuse cookies generally or withdraw your cookie permissions at any time by modifying your browser setting. The following links may be useful in finding out how to turn off cookies in your browser:

The information gathered through these cookies will be used by the Exterion Media entity responsible for your Exterion Media Website and may also be used by other Exterion Media group companies, for the purposes outlined in this policy.

2. Use of your information

We may use the information we collect about you to:

  • Fulfil your requests for products, services, and information, including to send you electronic newsletters and to complete transactions that you have requested;
  • Enable you to participate in features such as surveys, polls, promotions and message boards;
  • Provide you with electronic newsletters, information, special offers and promotional materials about us (including the Exterion Media Websites) and on behalf of other Exterion Media group companies, in accordance with applicable law;
  • Research and analysis of the use of Exterion Media Websites and information about visitors to the Exterion Media Websites to understand and improve our service offerings and, in accordance with our sharing policies, to produce anonymous or aggregated data and statistics that might help third parties develop our or their own products and service offerings;
  • Customize the content you see when you visit a Exterion Media Website;
  • Develop and provide advertising tailored to your interests and
  • For any other purposes disclosed to you at the time we collect your information or with your consent.

Combining Information. The information we collect about you may be combined for the purposes outlined in this Policy, including to help us tailor our communications to you and to develop rich online content and services across the Exterion Media Websites.

3. Disclosure of your information

Exterion Media is committed to maintaining your trust and we want you to understand when and with whom we may share information collected about you.

  • With your consent. The Exterion Media group of companies continues to grow to include innovative Exterion Media Websites that offer rich and deep interactive experiences. You hereby consent to us sharing your contact information with other Exterion Media group companies so that they can send you communications about their products and services. You can withdraw your consent for us sharing your information within the Exterion Media Outdoor group at any time by contacting us. We may also share your information in this way where permitted by law.
  • Authorized third-party service providers. We share your information with third-party vendors who help us with specialised services, including customer support, email and text message deployment, business analytics, marketing and data processing. These third parties are allowed to use your information to help us provide services and not for any other purpose.
  • Sweepstakes, contests, or promotions. When you choose to enter a sweepstakes, contest, or other promotion, and in accordance with the terms and conditions of the promotions, your information may be disclosed to sponsors and third parties who help design, administer and implement the promotion, including in connection with winner selection, prize fulfilment and aggregated data analysis. Your information also may be disclosed as required by law, such as on a winners list. By entering a promotion, you also agree to the official rules that govern that promotion, including allowing the sponsors to use your name, voice, and likeness in advertising and marketing associated with the promotion in accordance with applicable law. All terms applicable to the particular promotion will be made available to you at the time you enter the promotion.
  • Business transfers. We may share your information in connection with a substantial corporate transaction, such as the sale of an Exterion Media Website, a merger, consolidation, asset sale, or in the unlikely event of bankruptcy. Where required by applicable law, a notice informing you of any such business transfer will be sent to you if you have previously provided us with your contact information.
  • Legal requirements. We may disclose information about our users, including contact information, where we have a legal duty to do so, including in response to court orders or legal process, and to comply with other legal obligations imposed on us.
  • Protect our Websites and users. We may disclose information to protect and defend the legal rights, interests, and safety of the Exterion Media Websites, the Exterion Media group of companies, and their employees, agents, and contractors (including enforcing our agreements); to protect the safety and security of users of the Exterion Media Websites and members of the public.

We may share aggregated or anonymised information with third parties, for purposes including helping us develop content and services we hope you will find of interest or to help these third parties develop our or their products and service offerings. This sharing of anonymised or aggregated information will not include information that could be used to identify you.

4. Your Choices

You can choose to enjoy content and features on Exterion Media Websites without directly providing us with any information about you; however, as described above, some information may automatically be collected or may be requested so you can take advantage of certain features and services offered on Exterion Media Websites.

We send marketing communications where you have agreed to us doing so. You can opt out of receiving marketing emails or text messages from a particular Exterion Media Website or service by following the instructions contained in any such message or by contacting us at any time (see Questions below). Please note that even if you unsubscribe to commercial messages, we still may need to send you communications relating to your use of the Exterion Media Websites, such as service announcements.

5. Protection of Information

We are committed to protecting your information. We have adopted appropriate and commercially reasonable technical, administrative, and physical procedures to help protect your information from loss, misuse and unauthorised alteration. Please note that no data transmission or storage can be guaranteed to be 100% secure. We want you to feel confident using Exterion Media Websites but we cannot ensure or warrant the security of any information you transmit to us.

Once we receive the information that you send to us, it will be subject to our usual security measures.

6. Transfer of Data Internationally

The information that you provide to us or we obtain as a result of your use of the Exterion Media Websites may be collected in your country and subsequently transferred to the United States, Canada and/or Australia for the purposes outlined in this policy and in accordance with applicable law. The privacy and data protection laws in these countries may not be equivalent to the privacy and data protection laws in your country of residence. Exterion Media will take steps to ensure that your data is treated securely and in accordance with this Privacy Policy wherever in the world it may be transferred, which steps may include use of the standard contractual clauses for data transfers approved by the European Commission. By using and participating in any Exterion Media Website or providing us with your information, you consent to the collection, international transfer, storage, and processing of your information for the purposes outlined in this policy.

7. Children

The Exterion Media Websites are intended for a general audience and do not knowingly collect or store personal information about children under the age of 18.

8. User-Generated Content

Some Exterion Media Websites enable users to submit their own content for contests, blogs, videos, message boards, and other functions. Publication of User Generated Content on the Exterion Media Websites is subject to any terms of use that may be notified to you prior to your submitting content. Please remember that any information you disclose as or in relation to User Generated Content will be publicly available on publication and exercise caution when deciding to disclose your contact, financial, and other information in a submission. We cannot prevent such information from being used in a manner that may violate this Privacy Policy, the law, or your personal privacy and safety.

9. Third Party Sites

The Exterion Media Websites may contain links to non-Exterion Media websites. When you select a link to a third party website (e.g. Facebook) from one of the Exterion Media Websites, you will be leaving the Exterion Media Website. This Privacy Policy does not cover any information collected through any other website. Any information that you disclose on the third party site will be governed by that site's Privacy Policy. You should review the privacy policies of those third party sites before providing any information to them. We are not responsible or liable for the privacy practices or policies of any non-Exterion Media websites.

10. Your rights

You may be entitled under local law to:

  • access, update or amend the information that we hold about you;
  • object to the processing of your information by Exterion Media, including for marketing purposes or otherwise where you have a legitimate reason for doing so; and/or
  • ask us to delete your information. Please note that we may need to retain some information about you in order to satisfy our legal or security obligations or internal requirements.

Please contact us if you wish to exercise any of these rights.

11. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices and service offerings. If we modify our Privacy Policy, we will update the "Effective Date" and such changes will be effective upon posting. If we make any material changes in the way we use your information, we will notify you by sending an email message to the email address you most recently provided to us or by prominently posting a notice of the changes on Exterion Media Websites.

12. Questions

If you have questions regarding this Privacy Policy, please contact us and we will endeavour to respond to your request within a reasonable period of time. You may also submit questions or comments using the postal address listed below:

Exterion Media 
Karspeldreef 8
Amsterdam 1101 CJ 

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