Exterion Media appoints Jason Cotterrell Group Chief Strategy Officer and UK Managing Director

Jason 2016 portrait

Exterion Media, Europe’s largest privately-owned Out-of-Home (OOH) company, has announced that after a successful tenure in the business, Dave King will be stepping down as UK Managing Director. Jason Cotterrell, who has been at the company for over twenty years and has previously held the roles of UK Managing Director and Group Development Director, will assume the role of Group Chief Strategy Officer and UK MD.

Jason takes up his new position after working in a Group role focused on developing relationships with landlord partners and transport authorities. In his new role, Jason will take full responsibility for the UK business, continuing to deliver Exterion Media’s commitments and ambitious plans to partners and stakeholders in the UK and aligning the business with Exterion’s pan-European operations and strategy.

During Dave’s tenure as UK MD, Exterion Media has built on its relationships with specialist partners and agencies and launched multiple new innovations to the market. This includes the introduction of geo-targeted digital buses, the full-motion digital DX3 network, and the experiential offering Exterion Live. Dave has also played a key role in bringing in world-class talent to the UK commercial leadership team, including the appointments of Creative Solutions Director, Digital Transformation Director, Chief Revenue Officer, Head of Client Sales and Head of Digital Sales.

Leon Taviansky says, “We are extremely grateful to Dave for his drive and determination in helping us position the business for future growth. Jason is a natural successor and his new role will allow us to capitalise on his years of experience in the UK market. He is a strong leader with unparalleled knowledge of the business and will play a key role in shaping its future.”

Dave King adds, “I would like to thank the team here at Exterion Media and our partners, agencies and clients, for what we have achieved together during my time at Exterion Media. With continued investment in digital technology and data, I’m confident the business will see continued growth, both within OOH and the wider media industry. I look forward to seeing what comes next.”

Jason Cotterrell adds, “I am excited to be again working closely with the talented UK team to deliver our vision for our partners and to create fantastic, effective media solutions for our advertisers. Dave has made multiple key senior hires, and we are in a position of real strength to realise our ambitions. I am passionate about the OOH market, and I look forward to working with our brilliant team - continuing our investment in digital and data, the introduction of high quality digital and traditional assets, and driving the development of our unique understanding of our valuable audiences.”

Cotterrell will report into Group CEO Leon Taviansky and will commence his role on June 11th 2018.

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