Exterion Media appoints Steve Hawker as Marketing Director

Steve Hawker, UK Marketing Director - Exterion Media

Exterion Media, Europe’s largest privately-owned Out-of-Home (OOH) company, has announced the appointment of Steve Hawker as UK Marketing Director.

Playing a vital role in Exterion’s commercial growth plans, Hawker will be responsible for leading the company’s marketing strategy, leading a team of 20 across national and local marketing, research, PR and studio. Hawker will report directly into Nigel Clarkson, Chief Revenue Officer, and his role commences on 28th August.

Hawker is joining Exterion from ADARA where he is currently Global Marketing Director. In this role, he has helped align the sales, operations and marketing team to grow the ADARA brand globally, resulting in continued growth YOY. Hawker brings a wealth of experience across national and local marketing, research and PR, as well as OOH, press and digital. In previous roles, he has helped develop and execute strategies to maximise the Guardian, Primesight and Amobee's visibility in the media marketplace, generate sales leads and create unique brand experiences, resulting in numerous media awards.

Nigel Clarkson, Chief Revenue Officer at Exterion Media, said:
“This is a major hire and pivotal role for Exterion, which involved a lengthy process to find the successful candidate. We’re delighted to have found someone with Steve’s unique skill set; he is a modern marketer, comfortable with data, design and strategy, and how they all work together. It’s a great moment to be in OOH and at Exterion, as we move towards full-motion video delivery, automation of the sales process and develop an understanding of how classic and digital OOH work together.”

Hawker said: “I’m excited to be back in OOH and have the opportunity to play such a vital role in Exterion’s journey as it ramps up its sales and marketing strategy. Exterion has an exceptional reputation in the market, it’s capabilities and products are growing strong, and the work the company has delivered for brands across its Bus, National Rail, Westfield and TfL rail estate is second to none. I look forward to working with Nigel and the team to deliver quality communications to our customers, partners and the wider industry.”

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