Exterion Media bolsters senior team with new appointments

We are delighted to announce two new senior team appointments, as we embark on a period of significant investment in the digital transformation of our business in our drive to become a digital media company powered by data. Mick Ridley been appointed to Chief Data Officer, and Karen Rumble has been appointed as People and Culture Director for the UK.

In his new role, Mick will be responsible for leading the company’s data-driven solutions for clients and partners, with an immediate objective to deliver new integrated audience, asset-planning and automated platforms, fuelled by the insight gathered from proprietary and third party data. His role will focus primarily on the UK business, with a view to rolling solutions out across all Exterion Media’s markets.

Since he joined us in January 2015, Mick has overseen the strengthening of our company’s data analytics capabilities in the UK. This has been delivered through new insight, planning and measurement tools for agencies, clients and partners, including the launch of proprietary insights tool Abi with Telefónica. This forms part of the data offering at the heart of our ground-breaking media partnership with Transport for London – launched recently as Hello London – for the London Underground and Rail network.

Shaun Gregory, CEO of Exterion Media, says: “As we move forward on our journey to becoming a digital media company, data will be absolutely central to the future of the business, and will continue to be a key area of development and investment for us. Our ambition is a bold one: make OOH more accountable, more measurable, and more effective, allowing us to properly compete with other digital media companies and prove ROI for clients and partners. Mick’s appointment demonstrates our commitment to providing this accountability through effective engagement solutions within the data ecosystems of our transport network partners.”

Mick adds: “OOH is becoming increasingly measurable and optimised thanks to more effective use of data. Through the increasing sophistication of our own data-powered offering, we can help clients better understand audiences, and plan and execute campaigns, whilst also achieving broadcast-scale reach, greater engagement and more contextual relevance with consumers.”

Karen, in her role as People and Culture Director, will have responsibility for the full range of people-focused activities, including: developing Exterion Media’s talent and resourcing; leading its Culture and Values programme; and helping the People team deliver exceptional support across our business.  

Karen joins from global currency exchange company, Travelex, where she held the role of Lead HR Manager since July 2014, during a period of digital transformation and growth across talent, products and services. Prior to Travelex, Karen held a number of HR roles during her seven year career at Sainsbury’s, where she was responsible for developing and delivering the supermarket chain’s corporate talent programmes and internal development centres.

On her appointment, Jason Cotterrell, UK MD at Exterion Media, says: “Karen joins at a very exciting time for our business as we embark on our landmark partnership with Transport for London and co-locate within our brand new offices at Lacon London. Karen will be driving our investment in our people and new talent, particularly in the data field, which is central to our transformation as an agile digital media business and Karen will be an invaluable asset during this process.” 

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