Exterion Media continues digital transformation with introduction of new full-motion D12 network

D12 London Underground TfL Digital Exterion Media

We’re proud to introduce our newest full-motion ultra HD digital product - D12s, as part of our unique media partnership with TfL. D12s form part of a wider digital roll out and significant investment (£90 million) in digital products across the TfL rail estate throughout 2018.

We’ve almost completed the roll out of 50 of these new D12 screens across 19 handpicked Zone 1 London Underground stations, delivering a hard-to-reach young and up-market audience. The screens are strategically placed along high dwell time corridors and ticket halls across the network.

Our newest full motion product, D12s are the latest product to capture the attention of London’s media world - following the successful launch of DX3: a network of 60 full-motion, cross-track, landscape digital products launched in December 2017. Adding to our 100% full-motion digital estate, these new 98” LCD D12 screens are Ultra HD with dynamic capabilities.

Andrea Marsh, Digital Transformation Director at Exterion Media UK, said: “I’m personally blown away by the impact of these new D12 screens. They’re a fantastic addition to our growing full-motion digital portfolio – positioned in cherry picked locations in the heart of the capital. We’re encouraging brands to take full advantage of these new landscape screens and to use them in conjunction with our other products, like DX3, to maximise impact as consumers travel through the stations.”

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