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Word Around Town blog

Welcome to Word Around Town, our blog covering all things Outdoor- great campaigns, useful insight, and key trends, from both inside our business and the media market place.



Richard Simkins appointed Creative Solutions Director at Exterion Media

Exterion Live: the journey so far and what’s in store this 2019

10/12/2018

Exterion Live was created with an ambition to scale, simplify and realise experiential campaigns for our clients and franchise partners - to connect brands with consumers one journey at a time. 2018 was our first full year in operation and what a year it has been!

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Exterion Media 2019 Upfronts The Power of Movement

2019 Upfronts: The Power of Movement

28/11/2018

Last week, we held our annual Upfronts event at the London Transport Museum.

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Andrea Marsh, Digital Transformation Director at Exterion Media

Growing Out-of-Home's market share with video

07/11/2018

Our Digital Transformation Director, Andrea Marsh, discusses how full-motion video advertising can help grow Out-of-Home's market share.

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MediaWeek Bronze Award for Beefeater Pink’s multi-sensory campaign!

15/10/2018

We’re thrilled to announce that we won the Media Idea (under 250k) Bronze Award at MediaWeek Awards for our multi-sensory campaign for Pernod Ricard UK’s Beefeater Pink gin.

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2018 Drum Award Nominations for Exterion Media

We’ve received nine nominations at The Drum OOH Awards!

15/10/2018

Read about our nominations in this year’s The Drum OOH Awards, which celebrate the best campaigns, artwork, practices, and companies in the industry.

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Nick Tether, Head of Experiential at Exterion Media

Rail station experiential: a day in the life of the commuter audience

25/09/2018

Nick Tether, Head of Experiential at Exterion Media sheds some light on the growing potential of railway stations for use in experiential marketing.

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Vickram Sembia Asian Media Awards - Exterion Media

Congratulations Vickram Sembi on Asian Media Awards nomination!

18/09/2018

Asian Media Awards announces our very own Vickram Sembi as a finalist in the Media Professional of the Year category!

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Beefeater Gin Oxford Circus Creative Solutions Exterion Media

We're MediaWeek Awards finalists!

28/08/2018

We’re incredibly excited to share that we’re MediaWeek Awards finalists in the Media Idea and Innovation categories for our strawberry scented campaign on London Underground for Pernod Ricard UK’s Beefeater Pink gin.

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Rescue Remedy TCP Case Study Research Exterion Media

RESCUE Remedy® increases brand interaction and future consideration

27/07/2018

Taking full advantage of our high dwell-time TCP (Tube Car Panel) and Cross-track products, Rescue Remedy challenged commuters to “Breathe in for as long as it takes to read this line. Breathe out for as a long as it takes to read this line” to aid stress relief.

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Spotify Streaming Music Work.Shop.Play Exterion Media

Streaming music proves popular among young urbanites

27/07/2018

We know that music streaming is very popular in the UK and even more so amongst younger urbanites. So, we decided to take a deeper investigate urbanites music streaming habits… and found some interesting results.

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