Absolut supports the LGBTQ community with Digital Wrapped Bus

Absolut Digital Wrapped Bus

In support of the LGBTQ community, and in time for Pride, Absolut have wrapped two Digital Buses in rainbow print! These stand-out Buses are on the streets of London for four weeks and are utilising our Creative Solutions abilities to make the campaign even more impactful.

One of the great features of Digital Bus is that brands can run geo-targeted campaigns on the screens. Absolut have taken full advantage of this and are reaching out to Londoners throughout the month.

Absolut Digital Wrapped Bus

Not only this, there is also a Media First inside the bus! Passengers will be able to donate to the LGBT equality charity, Stonewall, by tapping their smartphones on the back of seats, which have NFC chips built into them. This interactive feature is a great example of how brands can go the extra mile to raise awareness and support brilliant causes.

Absolut Digital Wrapped Bus

Richard Simkins, Creative Solutions Director at Exterion Media said, “We are immensely proud of this campaign with Absolut Vodka and Stonewall, in support of the LGBTQ community and Pride. We’re delighted that the creative potential of our digital buses is being maximised to generate huge awareness and charitable donations for a fantastic cause.

“We know that Absolut’s high impact bus wrap combined with their geo-targeted messaging will engage communities across London. London is Open, Londoners are open-minded, and the contactless innovation from Exterion Media demonstrates that we are open to any creative challenge.”

The Absolut campaign was booked with Exterion Media through Posterscope and Havas Media.

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