All England Lawn Tennis Club and official Wimbledon Championships partners own routes to the tournament!

The All England Lawn Tennis Club (AELTC) and its partners Lavazza, Häagen-Dazs and Jaguar have turned to the power of Out-of-Home (OOH) to generate a buzz around the Wimbledon Championships.

The brands have taken over the stations that serve the tournament, including South Western Railway’s Wimbledon station, TfL’s Southfields Underground station, and the shuttle bus service that takes fans to and from the iconic tennis grounds.

AELTC is building excitement for the event, telling the history of the tournament and driving purchases of its Wimbledon fashion collection throughout the stations.

Wimbledon Events Advertising

Whilst it’s partner, Häagen-Dazs – the official ice-cream of the Wimbledon Championships – has brought the tennis court to the station by covering the Southfields platform in AstroTurf. As part of its ‘Let’s Play’ campaign, on posters across the station Häagen-Dazs is encouraging commuters to pick the No.1 flavour of the summer – Strawberries & Cream and, Grigor Dimitrov’s favourite, Cookies & Cream. 

AELTC, with partners Lavazza, Haagen-Dazs and Jaguar, own transport routes to Wimbledon Championships with OOH

The official coffee of the Wimbledon Championships, Lavazza is reminding fans across posters at Wimbledon station that “each cup [of Lavazza] can change your life”. This campaign was booked through Rapport.

Outside Wimbledon station, AELTC is hosting a wayfinding experience for people attending the event, with interactive photo opportunities – booked through Exterion Live.

Wimbledon Events Advertising

Jaguar - the official car of the Wimbledon Championships - has taken over the shuttle buses with multiple creatives, including inspiring quotes from the likes of Jo Konta and Kyle Edmund.

Wimbledon Events Advertising

Julia Edington, Head of Creative Solutions at Exterion Media, said: “It’s great to have been involved in such a large-scale OOH campaign for Wimbledon Championships that encompasses a wide-range of our creative solutions offering – from OOH, DOOH and experiential. Having visited the sites, I think the activity looks fantastic and boosts excitement for those travelling to the tournament.”


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