Brewdog’s Campaign Gets Tongues Wagging

Brewdog’s T-Side Bus Campaign - London - Exterion Media

Brewdog’s latest ‘radical honesty’ campaign has undoubtedly captured the attention of many, and this is no exception when it comes to their Bus adverts. Their bold, no frills approach that manifests in their packaging looked striking across our T-sides and Supersides in London and Manchester.

The advert has been praised for its honest selling tactic, their aim being to “make other people as passionate about great craft beer as we are”. With Bus advertising reaching a vast amount of people across the UK every day (national T-sides reaching 67% every two weeks), it is the prime environment to broadcast this message. 

Bus advertising has an impact on consumer spending and, when in close proximity to stores, has a significant influence on brand choice. A previous case study has shown Bus campaign helped increase brand awareness and future interaction for another drink brand. In total, 56% of those who recalled the campaign planned to buy the product in the following few weeks. 

The campaign was planned and booked by Goodstuff and Talon.

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