Campo Viejo colours the streets of London with our Digital Wrapped Buses

Campo Viejo Digital Bus Exterion Media Creative Solutions

As part of their #SummerofColour campaign, this June Campo Viejo promoted their famous Rioja wine on our Digital Wrapped Buses, using location-based messaging.  Following their simple ambition: “create a wine perfect for sharing”, Campo Viejo’s digital creative invited passersby, in areas including Soho, Knightsbridge, Battersea, Holborn, to “share an evening” with them.

Campo Viejo Digital Bus Exterion Media Creative Solutions

Campo Viejo really did bring colour to the streets, with a bright, summery creative featuring their strapline #LiveUnncorked - promoting the brand’s ambition to be at the heart of every get together with family and friends.

With 7 in 10 urbanites agreeing that they are out and about in the summer, according to work.shop.play., what better way for Campo Viejo to capture the attention of this young, affluent audience and tempt them to pick up a bottle of wine on their way home or enjoy a glass with friends at the pub!

This campaign was planned and booked with Exterion Media through Posterscope and Havas.

To see more of this campaign, check out our image gallery.


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