Exterion Media celebrates International Womens Week

Exterion Media celebrates International Women's Week

Last week, Exterion Media celebrated on women in business and promoting gender equality. 

We’re proud to have supported International Women’s Week with a focus on 'balance for better'. Over the course of the week, we put in place a number of things – training sessions, campaign promotion and a panel debate. All of this underpins our commitment to Balance, an industry wide initiative which promotes equality, diversity and inclusion across the Out-of-Home industry.

On Monday we kicked off with The Girls Network running a mentor induction training session for 12 of our employees who will each mentor a young female aged between 14 and 19 from a less privileged background over the next 12 months. This will support their confidence, career aspirations alongside inspiring them to dream big.

Pablo London came in to talk about the great Me No Pause campaign they helped create alongside us and Holland & Barrett. Menopause is a tricky subject to talk about and Pablo came up with a great way of communicating it on a broadcast medium The session was a great opportunity to learn more about the thinking and creative process behind campaigns that are looking to make societal change.

Finally, on Friday we held a panel session to celebrate International Women’s Day. Our panel of accomplished and influential women from across the media industry included Natasha Lytton, Head of Brand & Marketing at Seedcamp, Mady Morris, Senior Copywriter & Creative Director, Louise Rumball, Founder of Chapter Three, and Carla Faria, Director of The Foundry at TI Media.
  
From hearing personal accounts of gender equality and learning about their career journeys, this panel was insightful and informative – when asked what advice they had for women beginning their career in the media industry, they said:

Carla Faria: “Be that amazing role model for someone else. Be the change.”

Natasha Lytton: “Identify the women that inspire you and get in touch. Lots of people out there are willing to offer help and advice.”

Mady Morris: “Put yourself out there to help others”

Louise Rumball: “Confidence and kindness is key, but believe in your ability instead of focusing on your gender”


Exterion Media celebrates International Women's Week

Of course, the week doesn’t end here. We strive to continue promoting equality in the workplace and inspiring people to learn, develop and grow. We will continue to wok with and support The Girls Network. and we're also launching Unconscious Bias training, which will be rolled out to everyone across Exterion Media. This training will enable our people to understand the role of bias in individual and organisational decision making whilst providing an understanding of the principles of inclusive leadership.

We have and will continue to do more to support ‘balance for better’ to enable an equal, diverse and inclusive workplace.
Happy International Women’s Day from all of us at Exterion Media. To see more of our activity from the week, check out our social channels.

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