Exterion Media UK take part on world-wide campaign for National Geographic

National Geographic on Digital Screens

The National Geographic Society is once again collaborating with the Outdoor Advertising Association of America (OAAA) to broaden the reach of the famous Joel Sartore’s stunning photography while raising awareness of species at risk.

Along with 30 other Out-of-Home (OOH) operators, Exterion Media UK are working with National Geographic in a global effort to raise awareness for endangered species and inspire audiences around the world to learn about what they can do to protect them. Starting on Endangered Species Day (May 18th), the vibrant, powerful images of endangered animals featured on OOH formats across 22 countries and on every continent except Antarctica.

This collaborative campaign features 10 species, all of which are listed on the International Union for Conservation of Nature (IUCN) Red List as vulnerable, endangered or critically endangered. Audiences all over the world and also be invited to visit PhotoArk.org to learn more about the species depicted across the Digital Out-of-Home (DOOH) formats and to find out how they can help protect wildlife and their habitats. 

Exterion Media are proud to be running this campaign on our D6s and DEPs across our retail, national rail and London Underground environments. In total, the week-long, world-wide campaign will reach an audience of more than 100 million people who pass by these displays.

Organisations contributing to this effort are:

• 8 Outdoor
• APG|SGA, Allgemeine Plakatgesellschaft AG
• Clear Channel (Chile, Latvia, Mexico, Peru, Sverige)
• Comedia Concept GmbH
• Exterion Media (Spain, France, Ireland, Netherlands)
• Forrest Media
• Publimovil
• KWS Verkehrsmittelwerbung GmbH
• LAWHAT ALGERIE
• Move it Media
• Optimum Exposures Limited
• Outdoor Advertising Association of America (OAAA)
• Outdoor Media Association
• PIKASSO (Jordan)
• Plan B Media Public Company Limited
• Primedia Outdoor
• Primesight
• PromoWorld Nigeria Limited
• Selvel One Group
• WEDIA Visuelle Großflächenwerbung GmbH
• Ströer SE & Co. KGaA
• Zenith OOH

National Geographic on Digital Screens

The images used are from the National Geographic Photo Ark, led by photographer Joel Sartore. According to National Geographic, “Sartore’s breathtaking portraits motivate people to care about these animals and to do something while there’s still time to protect them. To date, Sartore has documented 8,000 species, putting him two-thirds of the way toward completing the Photo Ark, which he estimates will include portraits of more than 12,000 species”.
“We are thrilled to team up with the OOH industry to share the majesty and message of the National Geographic Photo Ark with millions around the globe,” said National Geographic Society’s Chief Marketing and Engagement Officer Emma Carrasco.

For more information about the species featured in this campaign and about the National Geographic Photo Ark, click here.

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