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Manchester Arndale Interactive shop window at Manchester Victoria station

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Manchester Arndale, the star of the North West shopping scene, launched its digital shop window at Manchester Victoria station on 23rd November 2017.

A first of its kind for Manchester Arndale, the idea and experience was created by digital marketing agency True and is a fantastic showcase of everything that Manchester Arndale has to offer. 

The window interacted with members of the public through gesture controls – which is a motion detection system. The screen creatively interacted with members of the public and showcased the various products on offer – gifts for kids, him and her. 

The three-day event happened at the station and 10,000 tote bags filled with goodies and vouchers to redeem in the centre were given to commuters as they passed by. The experiential campaign was a success, with 2,000 people actively engaging with the interactive element of the stand.


Nick Tether, Head of Experiential at Exterion Media, said: “It’s fantastic to see local businesses engaging with their community. Manchester Arndale and their digital agency True worked with us to create a really clever experience for commuters at Manchester Victoria train station - by blending digital technology that could be manipulated by physical interactions to delight passers-by during the busy festive period.

This Brand Experience worked really well as it capitalised on the heavy footfall at the station with smart consumer engagement that didn’t impact on commuter flows – a very important consideration for any brand activation within a busy rail environment.”

Lindsey Richardson, Senior Account Director at True added: “Experiences like this play an important part in placing Manchester Arndale at the very heart of the city and its shoppers. True love to create work that moves people, physically and emotionally, and this is a great example of what our digital work can do.”