TfL and Exterion nominated for 'Best Use of Connected Data' Connies award!

We’ve been shortlisted for the ‘Best Use of Connected Data’ award at the Mediatel Connies 2018.

Data and Insight Abi

The Connies brings together Mediatel’s UK Connected Consumer Awards and the internationally-based Connected TV Awards from Videonet. The awards recognise innovation and the emerging best practice from across all sectors of the media landscape, showcasing initiatives that meet the needs of leading media businesses and practitioners in delivering value to the ever more connected consumer.
 
We’ve received the nomination, alongside the likes of Facebook, Channel 4, Sky, Global, ITV and Rezonence, for our work in overlaying TfL’s contactless and Oystercard data with Abi data (Telefónica) to build fully-targeted campaigns across the TfL rail estate. Check out the full shortlist here – it’s great to see we’re the only OOH media owner.
  
Mick Ridley, Chief Data Officer, said: “Following our recent ‘Best Use of Data Sets’ award win at the Mediatel Research Awards, this Connies nomination further demonstrates how strong our TfL and Exterion Media data partnership is. Great work team, and fingers crossed we win the award on 3rd May!”


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