The Great Manchester Run attracts target audience in central Manchester with Metrolink window wraps

The Great Manchester Run tram wrap

The Great Manchester Run, Europe’s biggest 10k and Half Marathon event, has launched the first ever commercial wrap on the exterior windows of Transport for Great Manchester’s (TfGM) Metrolink to promote the race and encourage sign ups.

Planned and booked by Greatrun.org, the “Together We Run” bold campaign creative reaches the diverse Manchester high street audiences at key stops throughout the city centre and surrounding districts. 

Richard Griffiths, Regional Director at Exterion Media said: “Working with our Creative Solutions team and our partners TfGM, we were able to deliver a new and cost-effective product for Metrolink that engages over 2.7 million people living in Greater Manchester and builds brand awareness for this major event.”

Helen Westman, Marketing Manager at Greatrun.org, said: “The Metrolink network covers Greater Manchester and we believe that wrapping the windows to get people to sign up and attend the race event, is a great way of engaging with the diverse make up of people in the area. We particularly like the high-street presence of the trams in the city centre. Targeting over 1 million people as they walk along Market Street, one of Metrolink’s City Centre stops and Manchester’s busiest shopping area. This solution provided a fantastic way of getting our message out there!”

Mike Mellor, Head of Commercial & Marketing at TfGM said “The partnership between Exterion Media and TfGM continues to deliver exciting and innovative opportunities for brands to engage with millions of customers and we are so pleased that The Great Manchester Run has chosen Metrolink to promote this major event.”

Exterion Media work closely with TfGM to provide advertisers with a wide range of engaging solutions. Some of the brands who have created unique campaigns include Cadbury and Kayak. You can see and read about these and more opportunities on our dedicated Manchester Metrolink page.

Find out more about our Creative Solutions.