Understanding how commuters consume our ad content with agile video

‘Humans are incredibly visual and powerful, moving images help us find meaning. Video helps capture and contextualize the world around us.’ - Dan Patterson, award-winning television producer & writer

Marketing Week Live DX3 Voxpopme Research

Video is one of the most powerful mediums in which people communicate. It’s deep in meaning, rich in context and emotionally engaging. 80% of consumer internet traffic will be video by 2020, and our Engagement Zone digital research found that digital ads increase engagement by 24%. With this in mind, our Research Team have partnered with Voxpopme to conduct end-to-end video research. This has transformed the way we capture, analyse and share consumer research.  

Our research into video consumption also allows us to understand how commuters consume ad content. 

With multiple opportunities to see ads and lighter TV viewing than the average adult, we know just how valuable the London commuter audience is to media plans. We continue to delve deeper into consumer behaviour and understand how the commuter audience consumes our ad content. 

We recently worked with Voxpopme to conduct research on our DX3 platform and consumer reactions to the new digital product. These commuter stories on DX3 were collected via self-recorded videos on a mobile phone or laptop, which were then analysed with the help of Voxpopme to produce insights, giving us easy-to-use, scalable video research to present back to clients and stakeholders.

To find out more about this research, visit our research and insights page