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Word Around Town blog

Welcome to Word Around Town, our blog covering all things Out-of-Home. Great campaigns, useful insight, and key trends, from both inside our business and the media market place.



The dos and don'ts of advertising during the General Election

30/04/2015

With the general election fast approaching, not to mention dominating the news, we wanted to take a breather from the manifestos and debates and instead look at the advertising that surrounds the parties and candidates...

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Exterion Media delves into the fashion and beauty world with the launch of The Urban Edit

28/04/2015

This year the fashion industry brought in £46 billion to the UK economy, employing close to 1 million people across the country. Perhaps more importantly for marketers, it plays a significant role in the lives of consumers...

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Interactive My Monopoly campaign takes home Opal Award

24/04/2015

My Monopoly, the interactive campaign that ran at Westfield Stratford, has received an Opal Award for Brand Immersion at this year's awards. The campaign was run by Exterion Media in partnership with Talon, Grand Visual, Ambient and OMD UK.

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From Albert Square to Albert Dock: RNLI takes to the streets with their Big Bus Challenge winning campaign

22/04/2015

Back in November last year, Partners Andrews Aldridge's Eastender’s inspired design for the Royal National Lifeboat Institution emerged victorious in the Big Bus Challenge. Beating off a highly competitive shortlist to win the Regional category, the design took home a £25,000 regional bus advertising campaign.

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A century of Underground ads

13/04/2015

We’re taking a stroll down memory lane here at Exterion, looking back at some of the most influential campaigns to have graced the walls of the London Underground over the last century...

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What mood are you in, London?

09/04/2015

Are you feeling playful or in the mood for sophistication? That’s the question Magnum are putting to Londoners with their eye-catching new Routemaster buses.

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Right Place, Right Message, Right Time

07/04/2015

Out-of-Home (OOH) has long been viewed as the ultimate broadcast medium, a channel with the ability to reach the masses. But the advent of Digital Out-of-Home (DOOH) and increased data is helping to propel the oldest form of advertising into the future, creating greater opportunities for brands to engage audiences with targeted messages.

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Exterion's bakers 'eggcell' in charity bake sale

01/04/2015

Our colleagues at Exterion HQ in Camden were in for an eggcellent treat this morning, all in aid of Age UK. With Easter just days away, one of the makers of the London transport masterpiece created an eggtravaganza of easter-themed goodies, from carrot cupcakes with edible bunny ears to egg-shaped biscuits.

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