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Word Around Town blog

Welcome to Word Around Town, our blog covering all things Out-of-Home. Great campaigns, useful insight, and key trends, from both inside our business and the media market place.



Clinique Oxford Circus Domination 8

Clinique turns Oxford Circus every shade of pink to promote new lip colour palette

31/08/2016

To promote their new POP Matte Lip Colour and Primer, Clinique deployed a striking domination of Oxford Circus to showcase every shade available from the POP Matte Colour palette.

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Exterion Media shortlisted twice at Media Week Awards

Exterion Media shortlisted twice at prestigious Media Week Awards

19/08/2016

We are thrilled to announce that Exterion Media, Europe's largest privately owned Out-of-Home advertising company, has been shortlisted for two prestigious awards at this year's Media Week Awards.

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Magnum Wrapped Bus 1 SQ

Magnum pushes the boundaries of creativity with a media first

08/08/2016

In order come roaring back with more magnificence than ever, Magnum wanted to go one step further in pushing the boundaries of creativity in Out-of-Home by mixing Exterion Media’s iconic wrapped buses with innovative lenticular technology.

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WTM - Event SQ

OOH - An effective way to reach valuable audiences at The World Travel Market 2016

03/08/2016

The World Travel Market, the premier global meeting place for the travel trade, takes place at ExCeL London from 7th-9th November. This leading international B2B event attracts more than 50,000 senior travel industry professionals from around 182 countries. Out-of-Home can help brands contextually influence these key travel industry professionals on their journeys to and from the event, and urbanites on the move.

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Elizabeth Arden harnesses digital Out-of-Home (DOOH) technology to highlight the damage that pollution can do to skin.

02/08/2016

Elizabeth Arden are deploying a two-week campaign across Exterion Media’s digital assets at Oxford Circus. The campaign comprises of pollution-activated panels, displaying real-time pollution data to promote the Prevage City Smart moisturiser.

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Europa Park Wrapped Bus 1 SQ

Exterion Media helps Europa Park Mascot Ed Euromaus find his #nextstop

01/08/2016

Exterion Media’s iconic, wrapped London buses played an essential part in Europa Park’s interactive campaign at the end of July.British fans of the theme park had the chance to meet its mascot, Ed Euromaus, as he toured London by bus.

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