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Word Around Town blog

Welcome to Word Around Town, our blog covering all things Out-of-Home. Great campaigns, useful insight, and key trends, from both inside our business and the media market place.



Tourists in London - how many and where do they come from?

30/12/2014

Recently reported Trip Advisor figures show that London is the most reviewed city on the planet. Over half a million reviews about establishments in London were posted in 2014, a timely reminder of how important both domestic and international visitors are to the capital’s economy.

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The power of outdoor advertising at Christmas

22/12/2014

It isn’t just TV ads that can pull at the heart strings at Christmas...creative OOH advertising can evoke emotion and grab consumers’ attention during the festive season.

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Skyradio kersttram

Christmas comes to Rotterdam with festive tram

17/12/2014

Residents in Rotterdam are sure to be feeling festive at the moment, for Sky Radio has brought their Christmas Tram back to the city to spread holiday cheer.

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Anyone for Paris?

08/12/2014

It's big, it's bold, it's blue, and it's persuading us to visit Paris - what's not to love? This eye-catching escalator campaign has been busy grabbing the attention of travellers at King's Cross Underground station as part of Eurostar's 20th Anniversary celebrations.

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work.shop.play. reveals the Christmas shopping habits of urbanites

08/12/2014

The tinsel has appeared, the advent calendars are out and the lights are on- it can only be Christmas! From savvy Christmas shoppers to Christmas Eve panic buyers, the team at work.shop.play. have been finding out how people across the UK take on the daunting task of Christmas shopping.

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Canon creates eye-catching Wonderwall with festive photos

05/12/2014

Canon have ensured that they should be on everyone's Christmas wish lists this year with their eye-catching festive campaign. Taking over an entire Underground platform at Oxford Circus, Canon have brought Christmas home to Londoners...

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