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Word Around Town blog

Welcome to Word Around Town, our blog covering all things Out-of-Home. Great campaigns, useful insight, and key trends, from both inside our business and the media market place.



How about a doughnut to brighten up your commute home?

24/02/2015

We teamed up with Shopwave and Crosstown Doughnuts to offer commuters live promotions through our advertising screens in Piccadilly Circus. The real-time promotions on our LCD screens drove a 150% increase in deal transactions across a two-week period.

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London Fashion Week returns to the Underground

20/02/2015

Prepare yourself for the #OOTD and #LFW hashtags that are about to invade newsfeeds around the globe because yes, you’ve guessed it, London Fashion Week is just around the corner! To celebrate, Maybelline are broadcasting exclusive, behind-the-scenes content...

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Introducing EM Solutions – A new structure designed around you.

19/02/2015

Mobile, technology and digital is constantly challenging the advertising industry so we’ve been busy reorganising the structure within Exterion Media to ensure we’re at the forefront of these developments.

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Getting Fit for Feb

04/02/2015

It's that time of year again- each January 1 in 5 of us will make getting fit a New Year's Resolution, yet by February resolves are starting to crumble. That's why we're loving these eye-catching campaigns on the London Underground from adidas, Gym Box and Virgin Active to inspire commuters to carry on with their get-fit plans...

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