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Word Around Town blog

Welcome to Word Around Town, our blog covering all things Out-of-Home. Great campaigns, useful insight, and key trends, from both inside our business and the media market place.



Virtual reality extends the potential of Out-of-Home with Pokémon Go

27/07/2016

Pokémon Go met the latest movie release of Nine Lives, in an experience that brought the movie release, Out-of-Home - and the virtual world to life.

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Exterion Media and SAP blend Out-of-Home with mobile to target business commuters

22/07/2016

Remaining at the forefront of new thinking in Out-of-Home, Exterion Media have deployed a sophisticated and targeted, campaign across the London Underground for SAP; one of the largest enterprise software companies in the world.

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Exterion Media's work.shop.play. panel go speed dating with Travel clients

22/07/2016

In an Exterion Media first, our Research team and the7Stars yesterday hosted a live work.shop.play. panel session at the7Stars London HQ - where, in speed dating style, we invited our very own work.shop.play. panellists to come and speak with travel clients about their attitudes towards holidays and travel planning.

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The winner of Exterion Media's Kids' Wrapped Bus competition awarded a visit to her school

19/07/2016

The winner of Exterion Media’s ‘Kids’ Wrapped Bus’ competition was awarded a visit to her school by a New Routemaster bus wrapped in her winning design.

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The Prince's Trust celebrates its 40th birthday with hard-hitting London Underground Campaign

08/07/2016

Exterion Media is proud to be able to provide such extensive awareness of important causes such as The Prince’s Trust and their 40 years of dedication towards the greater good.

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Highlights from the Transported by Design Festival

04/07/2016

As Tier One sponsor of the Transported by Design programme, the Exterion Media team were at the Transported by Design Festival on Regent Street on Sunday to celebrate the designs that have been keeping London on the move – ‘transporting’ audiences into the past, present and future of transport design.

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