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Word Around Town blog

Welcome to Word Around Town, our blog covering all things Outdoor. Great campaigns, useful insight, and key trends, from both inside our business and the media market place.



James Bond Spectre bus wrap

Campaigns of the Month - October

27/10/2015

This October brought a new cookie, a new competition and a new game! Brands capitalised on the power of Out-of-Home to engage with their audiences.

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Cadbury lenticular t-side

Marvellous lenticular campaign from Cadbury

23/10/2015

In London you may have spotted at least one of 75 buses displaying Cadbury’s latest ad, promoting its Marvellous Smashables chocolate bar. But this isn't just any bus campaign...

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Lexus Underground campaign

Lexus celebrates Back to the Future Day with DOOH

21/10/2015

In celebration of ‘Back to the Future Day’, Lexus – the luxury vehicle division of Toyota – deployed a tactical DOOH campaign on our digital escalator panels across 18 London tube stations.

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work.shop.play. Halloween

Brits went batty for fancy dress this Halloween

12/10/2015

Research from work.shop.play. showed that 57% of Brits and 64% of Londoners planned to celebrate Halloween in style.

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