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Word Around Town blog

Welcome to Word Around Town, our blog covering all things Out-of-Home. Great campaigns, useful insight, and key trends, from both inside our business and the media market place.



London's forgotten Tube stations

29/09/2014

With their subterranean locations keeping relics of the past permanently hidden from public view, these untouched monuments to bygone eras in the capital never fail to fascinate Londoners and visitors alike...

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Exterion Media Bus Advertising Coke Zero

Consumer trust for Out-of-Home is streets ahead of online and print

23/09/2014

Good news for Out-Of-Home advertisers: new research shows that the medium is amongst the most trusted and is one of the most memorable formats for consumers.

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Destiny bring eye-catching campaign to Oxford Circus

08/09/2014

We’re loving this eye-catching campaign at Oxford Circus to promote the launch of the new video game, Destiny. Talk about making an impact on the Underground!

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How well do you know the tube map?

05/09/2014

Seasoned Londoners pride themselves on their knowledge of the Tube map. Whether it’s using ‘secret’ shortcuts on the Victoria Line or possessing an encyclopaedic understanding of the best exits to take at Euston, a good grasp of London Underground’s intricacies is a badge of honour...

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Westfield brings Monopoly to life

03/09/2014

To celebrate the launch of their customisable game My Monopoly, Hasbro took over the Four Dials digital screen at Westfield Stratford with a live interactive game.

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Rock n Roll Routemaster

01/09/2014

The Routemaster bus isn’t the only London icon to celebrate its 60th anniversary this year. The world-famous Fender Stratocaster guitar is also ringing in its 60th year, and to mark the occasion a new special edition “Rock ‘n’ Roll” Fender- branded Routemaster...

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