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Word Around Town blog

Welcome to Word Around Town, our blog covering all things Outdoor. Great campaigns, useful insight, and key trends, from both inside our business and the media market place.

Artemis station domination at Twickenham station

Station domination: Making brands unmissable for fans


At Exterion Media we understand the power of sporting, music and cultural events, the importance these have with fans, and how they move people both physically and emotionally. Read more about the value of Events advertising and the opportunities Exterion Media can offer.

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DKNY NRM Wrapped Bus with Twinklies

A look back at 2018


It's been an accomplished year for Exterion Media with promise of an exciting 2019 ahead.

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Richard Simkins appointed Creative Solutions Director at Exterion Media

Exterion Live: the journey so far and what’s in store this 2019


Exterion Live was created with an ambition to scale, simplify and realise experiential campaigns for our clients and franchise partners - to connect brands with consumers one journey at a time. 2018 was our first full year in operation and what a year it has been!

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Nick Tether, Head of Experiential at Exterion Media

Rail station experiential: a day in the life of the commuter audience


Nick Tether, Head of Experiential at Exterion Media sheds some light on the growing potential of railway stations for use in experiential marketing.

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Wimbledon Hagen Daaz event campaign

All England Lawn Tennis Club and official Wimbledon Championships partners own routes to the tournament!


The All England Lawn Tennis Club (AELTC) and its partners Lavazza, Häagen-Dazs and Jaguar have turned to the power of Out-of-Home (OOH) to generate a buzz around the Wimbledon Championships.

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Exterion Live The Economist Putney Station

The Economist launches insect 'grub bar' with Exterion Live


The Economist launched a 'grub bar' in partnership with Exterion Live, Exterion Media’s experiential division, to promote awareness of sustainable food sources and, in turn, drive monthly subscriptions.

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Exterion Live - Lucozade Experiential Marketing with Exterion Media

Another win for Lucozade’s ‘tap to flow’ campaign on London Underground!


We scooped another award for our Lucozade ‘tap to flow’ campaign… this time at Campaign Media Awards!

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Exterion Media - 2017 Media Research Award for Engagement Zone, Nicola Barrett

We're winners


We have scooped up a lot of awards this season from the likes of MRS, The Drum and the DailyDOOH - but we’re not stopping there. We have recently been nominated for Best Custom Research Project and Best Use of Data Sets at the Mediatel Research Awards in February. Fingers Crossed!

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Connect 2018 banner

Connect 2018: Smarter connections through data


We just finished hosting our Connect 2018 events, find out what we have planned for 2018.

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