Insight & Data

At Global, we invest heavily in research and our own insight tools to drive a better understanding of how advertising on our media will generate maximum value for advertisers. Through analysis of existing industry research and the commissioning of dedicated studies and insight tools, we have developed an in-depth knowledge of our media, its role in the broader advertising landscape and their consumers.

Key research projects continue to shape how we understand our audiences and their behaviours but we are continually forging ahead in our field to make sure we have the most up to date and insightful research possible. Our pioneering panel allows us to keep a regular dialogue with the urban audience and our London Worker Planner Tool has helped to fill in the gaps of industry research to give a more holistic view of London Workers' behaviour. We have a range of case studies showcasing how effective our media is at reaching target audiences. 

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