Bus and LU campaigns worked to inform the audience, driving people to take action towards both of the films

#DrivingAction

THE CHALLENGE

A film distributor wanted to promote their latest action and superhero film releases to the general public

THE EXECUTION

In June 2017, we undertook research in the following cities: London, Manchester, Bristol, Edinburgh, Sheffield and Birmingham. 

The aim of this was the measure the effect of the National T-side Bus campaigns and London Underground (LCDs and 6 sheets) campaigns for these two films, over a period of two weeks.

 
To see the results, download the case study here:

                                           


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