Digital screens at Canary Wharf deliver high impact, driving Tube users to take action towards action film

#DrivingAwareness

THE CHALLENGE

A well-known film distributor wanted to drive awareness of their new film and drive action among the valuable Canary Wharf audience.

THE EXECUTION

In March 2017, Exterion Media ran an ad-effectiveness research study looking at 8 different brands running high impact campaigns on the digital screens at Canary Wharf – one of Exterion Media’s most premium environments.

For the launch of their action film, a well-known film distributor chose this format in order to maximise impact and tap into one of London’s most valuable audiences.

To see the results of this campaign, download the case study below:

                                                       



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