Waterloo domination generates high level of awareness and improves consideration

#DrivingBrandAwareness

The Challenge


Waterloo Travellator domination generates high level of awareness and improves consideration 

amongst station users

The Execution

In May 2018, a banking brand ran a Waterloo station domination, which consisted of advertising along 

the Waterloo Travellator, creating an immersive experience. 

In order to capture the effectiveness of this campaign, we measured campaign metrics in association 

with Dipsticks Research. 

The sample consisted of 2,112 respondents:

Test Sample: Those who have visited Waterloo Underground station in the past month (429)

Control Sample: Those who have not visited Waterloo Underground station in the past month (1,683)

The Results

Results proved that a domination format worked effectively to increase awareness and positive 

perceptions of the brand, as well as to improve future consideration of their mortgages amongst 

Waterloo London Underground station users



Back to Campaign Showcase

Information

Key Stats

Brand positivity

68% of Waterloo station users who recalled the campaign agreed the ads made them feel more positive about the brand


Increases consideration

71% of Waterloo station users who recalled the campaign would consider the brand for a mortgage in the next 12 months

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