Waterloo domination improves future consideration of a banking brand

#DrivingBrandAwareness

The Challenge

Waterloo Travellator domination generates high level of awareness and improves consideration 
amongst station users


The Execution

In May 2018, a banking brand ran a Waterloo station domination, which consisted of advertising along 
the Waterloo Travellator, creating an immersive experience. 

In order to capture the effectiveness of this campaign, we measured campaign metrics in association 
with Dipsticks Research. 

The sample consisted of 2,112 respondents:

Test Sample: Those who have visited Waterloo Underground station in the past month (429)

Control Sample: Those who have not visited Waterloo Underground station in the past month (1,683)


The Results

Results proved that a domination format worked effectively to increase awareness and positive 
perceptions of the brand, as well as to improve future consideration of their mortgages amongst Waterloo Underground station users.

          


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Information

Key Stats

Brand positivity

68% of Waterloo station users who recalled the campaign agreed the ads made them feel more positive about the brand


Increases consideration

71% of Waterloo station users who recalled the campaign would consider the brand for a mortgage in the next 12 months

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