Tube campaign increased awareness and future interaction with a banking brand

#IncreasingConsideration

THE CHALLENGE

To increase awareness of the brand using London Underground formats.

THE EXECUTION

In November 2018, a banking brand ran a campaign in London and the South of the UK, on National Rail and London Underground formats comprising of DEPs, Canary Wharf digital screens, 48 sheets and D6s. 

The campaign ran from 22nd October – 5th November.


To see the results of this campaign, download the case study here:

                                       


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