Canary Wharf ads drive commuters to interact with a betting app

#DrivingInteraction

THE CHALLENGE

A betting app wanted to reach one of London’s most premium audiences - at Canary Wharf - and drive commuters to interact with the brand.

THE EXECUTION

A betting app chose the DX3 format in order to maximise impact and tap into one of London’s most valuable audiences. The activity at Canary Wharf supported a wider campaign that also ran across TV & Press.

To see the results of this campaign, download the case study below: