Bus ads help drive conversations and launch a new breakfast drink brand


The Challenge

The breakfast drinks company wanted to raise brand awareness in the UK, specifically amongst their key audiences. They also hoped to make it an aspirational product for teenagers.

The Execution

In 2015, the breakfast drinks company ran a bus advertising campaign to raise national awareness of a new product. This medium was supported by a wider media campaign across press, pre-roll video and radio.

In order to capture the effectiveness of this campaign, we measured campaign metrics, in association with Dipsticks Research. The sample consisted of 600 respondents.

All urban/suburban dwellers – 40% London, 45% key Urban cities, 15% elsewhere in the UK

Audience 1: 16-34 yr olds (60% 16-20yrs), 33% never/rarely eat breakfast, 33% eat breakfast at home, 33% eat breakfast on the go/elsewhere

Audience 2:  head of household females with child/ren aged 12-20yrs living at home

The Results

Respondents who recalled seeing the breakfast drink company’s bus advertising were significantly more likely to agree that the brand is cool and modern. And the majority of those who saw the ad, believe that buses are a good place for the brand to advertise.

Related case studies 

Please click on the link below to see other related case studies: 

Bus advertising amplifies effect of campaign, driving positivity and purchase consideration 

Bus ad exposure has a significant impact on action towards a breakfast drink brand 

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Ad recall

Nearly half of respondents (49%) recalled seeing the ad

Customer conversion

51% of those who saw the ad said they'd like to try the drink

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