Bus advertising amplifies effect of campaign, driving positivity and purchase consideration

#DrivingCommuterInteraction

THE CHALLENGE

The breakfast drinks company wanted to raise brand awareness in the UK, specifically amongst their key audiences. They also hoped to make it an aspirational product for teenagers.

THE EXECUTION

In 2015, the breakfast drinks company ran a bus advertising campaign to raise national awareness of a new product. The medium was supported by a wider media campaign across press, pre-roll video and radio.

To see the results of this campaign, download the case study below:

                                       

Please click on the link below to see other related case studies: 

Bus ads help drive conversations and launch a new breakfast drink brand 

Bus ad exposure has a significant impact on action towards a breakfast drink brand 


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