OOH campaign encourages Non customers to switch TV or Broadband services

#DrivingConsumerAction

THE CHALLENGE

The Telecoms Provider are already a household name but the brand wanted to drive awareness and consideration for their Broadband and TV packages. 

Building fame and stature for these products will enable them to continue challenging their competitors effectively.

THE EXECUTION

In May 2015, the Broadband &TV service Provider ran a high impact advertising campaign across multiple formats including TV, London Underground (LU) and buses.

To see the results of this campaign, download the case study below:

                                         


Related case studies 

Please click on the link below to see other related case studies: 

Bus amplifies campaign, driving people to find out more about the programme 

Bus driving awareness of a TV programme launch 

The tube carriage campaign increased likelihood to watch the TV channel 





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