Ads drive tube users online to price compare TV & Broadband services

#ImprovingBrandPerceptions

THE CHALLENGE
 
The Telecoms Provider are already a household name but the brand wanted to drive awareness and consideration for their Broadband and TV packages. Building fame and stature for these products will enable them to continue challenging their competitors effectively.

THE EXECUTION

In May 2015, the Broadband &TV Service Provider ran a high impact advertising campaign across multiple formats including TV, London Underground (LU) and buses. The campaign ran nationally with an up-weight of activity in London to offset the lighter TV viewing in this region. 

To see the results of this campaign, download the case study below:

                                       

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