Iconic digital ads at Canary Wharf produce a high level of awareness and drive people to interact with a well-known car brand

#DrivingAwareness

OVERVIEW

A well-known car brand wanted to drive awareness and consideration of its new range amongst the premium London audience at Canary Wharf.

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Iconic digital screens at Canary Wharf prove impactful, driving people to interact with a car brand 

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Information

Results

Spontaneous recall

30% could recall the car brand ads spontaneously, without being prompted


Driving action

53% of commuters who recalled the ads at Canary Wharf intend to interact with the car brand in future (vs. 9% who did not recall)

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