Iconic digital screens at Canary Wharf prove impactful, driving people to interact with a car brand

#DrivingAwareness

THE CHALLENGE

A well-known car brand wanted to drive awareness and consideration of its new range amongst the premium London audience at Canary Wharf.

THE EXECUTION

In March 2017, for the launch of its new range, a well-known car brand chose this format in order to maximise impact and tap into one of London’s most valuable audiences. 

This was part of a wider campaign that also ran across TV, Digital, Cinema, Radio and Press.

To see the results of this campaign, download the case study below: