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#DrivingAwareness
THE CHALLENGE A well-known car brand wanted to drive awareness and consideration of its new range amongst the premium London audience at Canary Wharf.
THE EXECUTION
In March 2017, for the launch of its new range, a well-known car brand chose this format in order to maximise impact and tap into one of London’s most valuable audiences.
This was part of a wider campaign that also ran across TV, Digital, Cinema, Radio and Press.
To see the results of this campaign, download the case study below:
Related case studies
Please click on the link below to see other related case studies:
Iconic digital ads at Canary Wharf produce a high level of awareness and drive people to interact with a well-known car brand
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