Ad recall leads to increased future consideration and interaction with a car finance company

#DrivingFutureConsideration

THE CHALLENGE

A car finance company wanted to drive brand awareness, consideration and interaction in target cities in the UK.

THE EXECUTION

During the first quarter of 2017, a multi-format OOH campaign was planned across Exterion Media platforms in Birmingham, Glasgow, Manchester and Edinburgh, through the formats on bus rears, bus interiors and Manchester Victoria Station.

To see the results of this campaign, download the case study below:

                                     

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Multiple formats in Manchester drive future interaction for a car finance company


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