Rail ads drove awareness and consideration of a car manufacturer

#DrivingAwareness

THE CHALLENGE

To increase awareness and consideration of the brand’s new car amongst Rail users in the South of the UK

THE EXECUTION

In October 2018, a car manufacturer ran a campaign on Exterion Media formats in London and South of the UK.

They ran a campaign on 48 sheets via the National Rail and London Underground, from 24th September - 7th October 2018.

 
To see the results, download the case study here:

                                           


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