Higher exposure to LU ads increased positivity and interest towards a car rental company

#IncreasingBrandConsideration

THE CHALLENGE

The international car rental company wanted to raise brand awareness amongst Londoners. Alongside this, the car rental company was also hoping to drive an increase in brand consideration.

THE EXECUTION

In July 2015, the car rental company ran a two week, high impact Out of Home advertising campaign taking over Canary Wharf London Underground station. Advertising formats included: lower level vinyl, pillars, ticket gateways and escalator handrails.
 
To see the results of this campaign, download the case study below:

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