An iconic platform which allows creativity & enhances brands

#TrueLondonIcon

The Challenge

The iconic London Buses engage and impress an extensive range of people. Exterion Media wanted to prove that the Central London Wrapped Bus is a highly effective impact site with infinite creative opportunities and an ability to cut through and reach people on the high street, making sure that brands that advertise on this medium are the ones that people remember.

The Execution

In December 2015, Exterion Media ran an ad-effectiveness research study, looking at a number of high impact campaigns which ran on Central London wrapped buses. In order to capture the effectiveness of this campaign, we measured key campaign metrics, in association with Dipsticks Research. The sample consisted of 740 respondents aged 18-44, 50% male & 50% female, all ABC1. The test group was composed of people living & working in London at least 3 times a week.

The Results

Central London wrapped buses prove to be an impactful format, with 4 in 5 people in London having recalled a campaign in the past 3 months. Wrapped buses are regarded as a creative environment, working to enhance brands & driving people to take action.

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