An iconic platform which allows creativity & enhances brands

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THE CHALLENGE

Wanted to prove that the Central London Wrapped Bus is a highly effective impact site with infinite creative opportunities and an ability to cut through and reach people on the high street, making sure that brands that advertise on this medium are the ones that people remember.

THE EXECUTION

In December 2015, we ran an ad-effectiveness research study, looking at a number of high impact campaigns which ran on Central London wrapped buses.

To see the results of this campaign, download the case study below:

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Please click on the link below to see other related case studies: 

Tube carriage ads work to capture attention, prompting people to take action