LU ads drove an uplift in brand perceptions, inspiring Tube users to take action towards a charity organisation

#DrivingNewCustomers

THE CHALLENGE

An annual initiative of the charity organisation aimed to improve perceptions of the brand and encourage consumers to stand up for farmers around the world by purchasing more of the charity’s products at this time.

THE EXECUTION

In March 2016, the charity organisation ran a London-only campaign across cinema, online, OOH (TCPs, 6s) and a large digital screen at Holborn Eye. 

To see the results of this campaign, download the case study below:

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The London Underground campaign drove Tube users to purchase the charity organisation's products 

London Underground ads resonate with Tube users, driving new customers