Bus and tube ads boosted awareness of a charity within the target cities

#DrivingDonations

THE CHALLENGE

To raise awareness of a charity, increasing action and importantly driving donations during the campaign.

THE EXECUTION

In May 2017, a charity organisation sought to raise funds and promote the work of the charity during Ramadan through a two week multi-format advertising campaign. 

This campaign ran on LU (6 sheets, 48 sheets), supersides, lower rears, metro panels, and escalator panels, in London, Manchester, Birmingham and Lee. 

To see the campaign results, download the case study here:
  

                                           


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