Multi format ads increased recall, and improved brand perceptions for a charity



To raise awareness of a charity, increasing action and importantly driving donations during the campaign 


In May 2017, a charity organisation sought to raise funds and promote the work of the charity during Ramadan through a two week multi-format advertising campaign. 

This campaign ran on LU (6 sheets, 48 sheets), supersides, lower rears, metro panels, and escalator panels, in London, Manchester, Birmingham and Lee. 

To see the campaign results, download the case study here:


Back to Case Studies

Please complete all required fields