Bus ads increased purchase consideration for a chocolate bar brand

#DrivingConsumerConsideration

THE CHALLENGE

The household brand wanted to raise awareness of its new chocolate bar, specifically amongst their key audience.

THE EXECUTION

In October 2015, a household brand ran a Bus advertising campaign in London and key urban cities to raise national awareness of their new chocolate bar.

To see the results of this campaign, download the case study below:

                                     


Related case studies 

Please click on the link below to see other related case studies: 

Bus ads increased action taken towards a chocolate bar in the past two weeks 



Back to Case Studies

Information

Please complete all required fields