Bus ads increased awareness of a coffee brand among the target audience
#DrivingBrandPositivity
THE CHALLENGE
To drive brand awareness and interaction among a coffee brand’s target audience of BC1C2 16-34s.
THE EXECUTION
In June 2018, a coffee brand ran a campaign on Exterion Media formats in London and other UK cities to promote their new ready-to-drink coffee.
They ran a T-side format bus campaign in London and other cities across the UK, from June 18th – 1st July.
To see the results of this campaign, download the case study below:

Back to Case Studies