Bus ads increased awareness of a coffee brand among the target audience

#DrivingBrandPositivity

THE CHALLENGE

To drive brand awareness and interaction among a coffee brand’s target audience of BC1C2 16-34s.

THE EXECUTION

In June 2018, a coffee brand ran a campaign on Exterion Media formats in London and other UK cities to promote their new ready-to-drink coffee. 

They ran a T-side format bus campaign in London and other cities across the UK, from June 18th – 1st July.

To see the results of this campaign, download the case study below: