Bus ads help increase brand awareness and future interaction with a coffee brand

#DrivingBrandAwareness

THE CHALLENGE

To drive brand awareness and interaction among a coffee brand’s target audience of BC1C2 16-34s.

THE EXECUTION

In June 2018, a coffee brand ran a campaign on Exterion Media formats in London and other UK cities to promote their new ready-to-drink coffee. 

They ran a T-side format bus campaign in London and other cities across the UK, from June 18th – 1st July.

To see the results of this campaign, download the case study below:

                                             

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Bus ads increased awareness and future consideration of the coffee brand


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